AI PRODUCT / BLOG
Building a Real Product With the Claude API: What I Actually Learned
Sep 2026
I integrated Claude API into a production CMS. Here is the honest account of what I decided, what broke, and what I…
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Insights & Writing
Practical essays on building AI products, marketing, and shipping real work.
AI PRODUCT / BLOG
The Practitioner’s Guide to Building AI Products
Sep 2026
Most AI products fail before they ship. Here's the practical framework for building AI products that work — from someone who's done…
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7 Ways to Trigger a Marketer…
May 2023
Why don’t we have a video on our landing page? (After explaining why page speed is important). We should only do brand…
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Google Gemini VS Chat GPT who will lose?
Feb 2023
Just to break it down there are 2 types of searches that happen on Google Informational Transactional Over time a lot of…
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Is SEO Dead?
Apr 2020
This is most frequently asked question by professionals hoping to build themselves a career in online marketing. The answer to this question…
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11 lessons to learn from Gabbar Singh the management guru
Apr 2020
Many of you may be aware of the legendary movie called Sholay and the equally legendary character called Gabbar Singh. Those who aren’t, I’ll quickly…
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