I’m Chetan Sharma — a digital growth and marketing leader with over 18 years of experience building and scaling consumer internet businesses across travel, fintech, and digital platforms.
My work focuses on driving sustainable, measurable growth by combining performance marketing, data-driven decision-making, and business strategy.
Over the years, I have led large-scale acquisition and growth initiatives across organizations such as Cleartrip, FreeCharge, Times Internet, and UNext — managing significant media investments while consistently improving efficiency through strong measurement, attribution, and optimization frameworks.
🚀 Current Role
At UNext, I head the Digital Marketing function, where I am responsible for driving admissions growth for Onlinemanipal.com.
My role involves scaling acquisition while optimizing customer acquisition cost (CAC) across channels. This includes:
- Leading performance marketing across paid channels with a focus on efficiency and scale
- Driving SEO and AI-led optimization (AIO) strategies to build sustainable organic growth
- Managing social media across both organic and paid to strengthen demand generation
- Building integrated growth systems that balance short-term performance with long-term impact
🚀 Core Expertise
- Performance marketing & large-scale user acquisition
- Media strategy, planning, and optimization across channels
- Marketing measurement, attribution, and incrementality
- Customer lifecycle management and retention strategies
- SEO, organic growth, and AI-led marketing systems
- Data-led experimentation and growth frameworks
🧠 Approach to Growth
I believe effective growth comes from aligning marketing with business outcomes — where every investment is accountable to measurable impact.
My approach emphasizes:
- Balancing scale with efficiency
- Moving beyond vanity metrics to true incrementality
- Integrating brand and performance for compounding returns
- Leveraging data, technology, and automation to drive smarter decisions
🎯 Leadership & Impact
Throughout my career, I’ve focused on building high-performing teams, establishing strong execution frameworks, and creating scalable systems that drive consistent growth.
I bring a hands-on yet strategic approach — working closely with product, analytics, and business teams to translate goals into execution.
🤝 Professional Interests
I am particularly interested in the evolving landscape of digital marketing, measurement, and AI-driven optimization, and how these can be leveraged to build more efficient and scalable growth engines.