Categories
SEO

Google Gemini VS Chat GPT who will lose?

Just to break it down there are 2 types of searches that happen on Google

  1. Informational 
  2. Transactional

Over time a lot of Transactional (e-commerce) searches have moved from Google to Amazon or Flipkart

And now Chat GPT is eating up share in the information category and Google Gemini is a response to that 

Now I don’t know who will win in the end but I know who will definitely lose and that is content websites.

Most content websites are dependent on traffic from Google searches and then make money through ads on their platform, but with Chat GPT and Google Gemini growing share content websites can expect a huge dip in their traffic and hence revenue

Solution?

If you manage a content website, block AI bots from crawling your websites.

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By Chetan Sharma

Chetan Sharma is a digital marketing leader with 18+ years in performance and growth marketing, having headed digital at UNext Learning, Cleartrip, Wakefit, Simpl, and Adda52. He writes about building AI products and applying AI to modern marketing.