Just to break it down there are 2 types of searches that happen on Google
- Informational
- Transactional
Over time a lot of Transactional (e-commerce) searches have moved from Google to Amazon or Flipkart
And now Chat GPT is eating up share in the information category and Google Gemini is a response to thatÂ
Now I don’t know who will win in the end but I know who will definitely lose and that is content websites.
Most content websites are dependent on traffic from Google searches and then make money through ads on their platform, but with Chat GPT and Google Gemini growing share content websites can expect a huge dip in their traffic and hence revenue
Solution?
If you manage a content website, block AI bots from crawling your websites.