Manipal University College Malaysia — comprehensive UX audit with actionable recommendations
The MUCM website is built for the institution, not for the student. Every design decision — from navigation structure to course card content — reflects internal department organization rather than how a 17-year-old prospective medical student thinks about choosing a school. Regulatory codes dominate course listings, there's no clear call-to-action above the fold, and the application flow on a separate subdomain creates anxiety with punitive language. Implementing the P0 recommendations (hero redesign + regulatory code cleanup) would yield an estimated 15–20% increase in homepage-to-application conversion. The full recommendation set targets a 35% total lift.